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市場調(diào)查
MARKET RESEARCH
針對(duì)單項(xiàng)或系列產(chǎn)品在軌道產(chǎn)業(yè)領(lǐng)域，自研究設(shè)計(jì)、建設(shè)、施工、監(jiān)理、制造到運(yùn)營（鐵路局，地鐵公司）和維修養(yǎng)護(hù)單位范圍的完全市場環(huán)境中的各項(xiàng)市場調(diào)查。涵蓋大型設(shè)備，基礎(chǔ)設(shè)施，系統(tǒng)集成，單一設(shè)備及零部件，自研發(fā)，實(shí)驗(yàn)，應(yīng)用到市場化的全程跟蹤式調(diào)查，亦可橫向采集同類產(chǎn)品市場應(yīng)用數(shù)據(jù)（非技術(shù)類），有目的、系統(tǒng)整理行業(yè)市場信息，為企業(yè)參與行業(yè)競爭、市場預(yù)測(cè)和經(jīng)營決策體統(tǒng)客觀資料。
Individual or family of products in the field of track industry, design, construction, manufacturing operation (Railway Bureau, Metro Company) and maintenance company from all the scope of market environment. The market research covers large equipment, infrastructure, system integration, single equipment and spare parts. We can provide market-based tracking survey from research, development, test, applied to market-oriented. We also provide the horizontal acquisition of similar products market data (non-technical). It can help enterprises to participate in the competition in the industry and provide objective information for market forecasts and operational decision making.
品牌推廣
BRAND PROMOTION
在龐大的中國軌道行業(yè)市場中，準(zhǔn)確定位產(chǎn)品價(jià)值空間，科學(xué)地規(guī)劃企業(yè)品牌、產(chǎn)品推廣渠道，設(shè)定業(yè) 績指標(biāo)。集品牌營銷、互動(dòng)營銷、媒體傳播、公關(guān)策劃、產(chǎn)品包裝等多種實(shí)用手段予以實(shí)現(xiàn)。
Accurate positioning of the market space, scientific planning of brand, channels promotion of product and indicators performance setting in the huge Chinese rail industry market. We realized this all by integrated use of brand marketing, interactive marketing, media, public relations planning, product packaging and others.
公關(guān)活動(dòng)
PUBLIC RELATIONS
活動(dòng)形式：新產(chǎn)品發(fā)布會(huì)，供求見面會(huì)，企業(yè)聯(lián)誼會(huì)，企業(yè)慶典等。
危機(jī)公關(guān)：協(xié)助企業(yè)在遇到重大負(fù)面效應(yīng)問題時(shí)，及時(shí)有效地通過新聞發(fā)布會(huì)等公關(guān)活動(dòng) 減輕公共輿論對(duì)企業(yè)形象的損害。
現(xiàn)場活動(dòng)：將學(xué)術(shù)權(quán)威，高層領(lǐng)導(dǎo)，重大客戶，邀請(qǐng)至企業(yè)基地參與各類交流活動(dòng)。
企業(yè)文化：根據(jù)企業(yè)發(fā)展需要，結(jié)合企業(yè)和行業(yè)特點(diǎn)，包裝企業(yè)文化、品牌文化活動(dòng)。
Forms of activities: New product release, supply and demand business meeting, corporate celebrations.
Crisis PR: Through press conferences and other public relations activities to reduce the damage to corporate image timely and effective.
On-site activities: Invite academic authority, senior leaders, major customers to visit enterprise base to participate in various exchange activities.
Corporate culture: According to the development needs of enterprises, combined with business and industry characteristics, packaging corporate culture, brand activities.
戰(zhàn)略規(guī)劃
STRATEGIC PLANNING
企業(yè)診斷：準(zhǔn)確評(píng)估企業(yè)管理水平，運(yùn)營效率，財(cái)務(wù)管理水平，質(zhì)量管理體系，產(chǎn)品競爭力，市場潛力等方面客觀現(xiàn)狀，發(fā)現(xiàn)企業(yè)在行業(yè)市場中的問題，提出改進(jìn)方案。
產(chǎn)品規(guī)劃：針對(duì)企業(yè)和行業(yè)特點(diǎn)，為企業(yè)產(chǎn)品科學(xué)系統(tǒng)的設(shè)計(jì)適應(yīng)行業(yè)市場方向的產(chǎn)品戰(zhàn)略規(guī)劃。
規(guī)劃執(zhí)行：按照規(guī)劃方案，提出產(chǎn)品戰(zhàn)略規(guī)劃的實(shí)施步驟和方法。
Corporate diagnosis: An accurate assessment of the enterprise management level, operational efficiency, financial management, quality management system, product competitiveness, market potential. Find companies problem in the industry market and propose improvement program.
Product Planning: Scientific design and plan for enterprise in product market direction and industry characteristics and strategy.
Planning and implementation: In accordance with the planning scheme, implement the planning steps and methods.
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